Amanda brings a design-led approach to product and business challenges, working across technology, product and people. She is at her best when untangling complex problems into a clear direction the team can act on, and has driven product development across both early-stage and established companies. She combines a strategic sense of where a product should go with a strong belief that direction has to be grounded in direct user involvement and a deep understanding of customer needs and behaviour. What she enjoys most is the space between strategy and execution, deciding what to build, and why. Amanda holds an MSc in Industrial Design from NTNU 2024.